2017 - Year End Report - Year of Small Films

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Tollywood Film Industry is the topic of discussion and topic for argument for most of the people in their day to day life. For everyone who love the TFI and especially for the “Fans”; below are the insights on how the movies of year 2017 have fared at the box office. A movie can have magnificent production values, excellent performances from the stars, a unique and interesting story line; but all that matters is its Box Office collections.

The Pongal Dangal

To start of the year; there were 3 movies which released on the occasion of Pongal ready to give a tough competition to each other; First there was the most anticipated movie (after Baahubali The Conclusion); Khaidi No.150;  starring the Megastar Chiranjeevi who made his comeback after 10 years , then the movie; Gautami Putra Satakarni; which showcased Nandamuri Balakrishna playing a role of a majestic King, and then the movie Sathamanam Bhavati which had Sharwanand as the lead hero; who loves to compete against the stars.

Boss is Back

There was a doubt if all the three films would prove profitable or not but to everyone’s surprise all the movies performed well and made this year’s Pongal special for the TFI. Chiru outperformed the expectations as Khaidi No. 150 roared at the box office showcasing everyone that people would love to watch their beloved Megastar on the screens again. It earned theatrical share of 104.86 Crores with the theatrical rights being sold at 87.87 Crores with the profit percent being a healthy 19 % especially after noting down the huge value at which the movie was sold and also considering the fact that Chiru came back after more than a decade.

Historical Satakarni

NBK after a flop last Pongal with Dictator, joined hands with Krrish this Pongal for Gautami Putra Satakarni. This combo attracted lots of value from the distributors as they invested 50.83 Crores for the theatrical rights; completely ignoring the fact that no movie of NBK till date had crossed 50 crore share mark. But the distributors sentiment proved right as the movie managed to break even by earning 50.89 Crores share at the box office. This figure isn’t enough to term the movie as a “Hit” but it definitely spread a cheer among NBK fans.

Blockbuster Sathamanam Bhavati

They say that “luck favors the brave”; this proved him right with his movie Sathamanam Bhavati . A movie which was a perfect family entertainer made complete use of the Pongal occasion. This movie was sold at the price of 18 Crores to the distributors and earned 34.18 Crores at the box office and earned a fantastic profit percentage of around 90% and therefore the movie was termed as “Blockbuster”.

Gigantic Baahubali

The boxoffice hysteria created by Baahubali the Beginning, contiuned with “Baahubali – The Conclusion”. Much need not be mentioned regarding the performance of Baahubali as everybody knows about its earth shattering exhibition which was equivalent to an earthquake at the box office all over the world. It became the first Indian film to cross 1000 crore worldwide gross. It was sold over 350 crore to the distributors and in turn they gained humongous 813.67 crore share.

Flop show of Superstars

The magnificent success of Khaidi No. 150 and over expectations from the star movies made the distributors buy the theatrical rights of these movies at an extremely expensive valuation. And also neglecting the GST effect after its implementation in July proved costly for the distributors. This year; movies of Pawan Kalyan, Mahesh Babu, Jr. NTR and Allu Arjun released and neither of them couldn't break even the price at which these movies were bought by the distributors.

Uninteresting Remake & Routine DJ

First; Pawan Kalyan’s Katamarayudu released which was bought for 85.17 Crores fell flat by more than 20 Crores as it earned 61.69 Crores share therefore making loss of 27 % at the box office. Then, Allu Arjun’s Duvvada Jagannadham released which was bought for 81 Crores (valued) and it earned 72.3 Crore share. Allu Arjun’s record of successive hits before DJ gave this movie a terrific start completely making use of the Ramzan weekend but due to its below average content, it couldn’t last long and therefore made a loss of 10 %.

Costliest Dusshera

Jr. NTR’s Jai Lava Kusa and Mahesh Babu’s Spyder released for Dusshera and were poised to compete against each other. Jai Lava Kusa was bought for 84.82 Crores and it performed well at the box office also. It could have definitely passed the break-even but it couldn’t as the villain in its case was GST; it earned a share of 73.54 Crores thereby making loss of 13%. And then Spyder became the biggest disaster of 2017. Mahesh Babu’s thirst for experimentation has been producing him disasters and Spyder also unfortunately faltered. It was bought at a blinding value of 128.4 Crores by the distributors but only managed to earn 62.64 Crores thereby making a catastrophic loss of 51%.

Other notable disasters/flops being Nagarjuna’s devotional Om Namo Venkatesaya, Horror film Raju Gari Gadhi 2, Boyapati Srinu's Jaya Janaki Nayaka, NBK’s Paisa Vasool and Akhil Akkineni's Hello. Om Namo Venkatesaya was completely rejected where as Paisa Vasool had a tagline “Only for Fans and Family”; guess the remaining audience took it seriously and missed the movies in theaters. In case of Hello and Raju Gari Gadhi 2, good word of mouth didn't convert into box office.

Small Films - Big Hits

2017 has been one of the best performing years for the TFI and the fact that the underdogs have performed much better than the super hyped movies makes its success more relishing. On one hand the over hyped movies failed to even make the break-even whereas on the other hand the small budget movies consistently performed well at the box office this year. The evolution of taste in films of the audience especially in the A centers and also a positive, realistic and simplistic approach of storytelling is providing a fresh breath to the TFI.

Movie(s) of the year

Fidaa and Arjun Reddy have been the best performing movies this year when it comes to the small budget segment. Sekhar Kammula after a long break in direction and Varun Tej’s last movie being a disaster did not have much pre-release hype; but the movie’s simplicity and especially Sai Pallavi won over the audience in a very big way. It was sold at 19 crores and earned a share of 47.77 crores;  The profit of Fidaa being a staggering 151 % is exquisite.

Next, the rebellious Vijay Devarakonda’s Arjun Reddy thrilled the boxoffice. Even after being rated A it performed better than lots of movies thanks to the buzz which was created before its release and also a unique, trendy and breezy story line. It was sold at a price of 5 Crores and earned 25 Crores with the profit being a tremendous 400%. It showed that the Telugu film audience is ready to appreciate movies that are being made from unconventional styles and subjects and would like to consider watching such movies.

Successful Nani

Nani continued to possess his Midas touch because whatever he touched this year turned gold. Continuing  his streak of hits from the last year, released Nenu Local. Consisting of commercial elements, this movie was a blockbuster as it earned 33.33 Crores share; its theatrical rights being 20.1 Crores thus making a huge profit of 66%. Then released Ninnu Kori , which again was a hit as it earned 28.56 Crores with profit being a healthy 19% . Recently released MCA also earned its break even within the first 7 days of its release and huge profit is guaranteed.

Few more hits

Naga Chaitanya’s Rarandoy Veduka Choodam which was sold at 21.68 crores and earned 27.19 crores with the profit percent being a respectful 25%. Rana scored back to back hits with Ghazi and Nene Raju Nene Manthri. Venkatesh’s Guru which saw him play a tough role of a boxing coach also proved to be a super hit at the box office. Two comeback movies; Raja The Great of Ravi Teja and PSV Garudavega of Dr. Rajshekhar performed better than expected. Sharwanand’s other film Mahanubhavudu which released amidst the brutal competition from Jai Lava Kusa and Spyder proved a successful bet. Ami Thumi, Keshava and Anando Brahma impressed as well.

The Verdict – 2017

2017 can be easily told as one of the best years for TFI. Apart from few big films, there wasn’t much that hurt the TFI. 2017 will bring in confidence to all those directors and story tellers who want to showcase their talents by exhibiting new stories , new ventures as it has been proved that the audience would love to receive new content. 2017 would have also rung the warning bells for those distributors who over valuate the star movies and then face loss. And for the TFI fans ; this year must have been beautiful, entertaining and refreshing year and therefore we should be happy about this.
Super excited of what 2018 will have in store for us.

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